Marketing careers · Early access
Digital Marketing & E-commerce
Plan useful, measurable digital campaigns and customer journeys without empty marketing hype.
Plan measurable digital campaigns and customer journeys without empty marketing hype.
About this course
A practical introduction to digital marketing for job seekers and small-business support roles. Learn customer research, content, social channels, email, search, e-commerce operations and performance measurement through realistic campaign work.
Career relevance
Where this can take you
Useful for digital marketing assistant, social media, e-commerce support and small-business roles.
Portfolio project: Create an integrated campaign portfolio with persona, content plan, channel choices, metrics and improvement plan.
Skills you will gain
Practical skills, not just theory
What you will learn
Define a target audience and customer journey.
Plan content, email and social activity against a real objective.
Understand search, paid media and e-commerce fundamentals.
Measure campaign performance and recommend a responsible next action.
Built in private
A proper, guided course experience
Every module contains four paced lessons: core learning, workplace scenario, professional reflection and an applied decision lab. Learners complete practical workshops and portfolio evidence before the scored final assessment. Course materials remain locked until launch.
Digital marketing foundations
Understand customer value, channels, objectives and ethical marketing.
Four guided lessons + applied workshop · Coming soon
Audience research and personas
Use evidence to define who a campaign is for and what they need.
Four guided lessons + applied workshop · Coming soon
Brand, messaging and content strategy
Create clear value propositions and useful content pillars.
Four guided lessons + applied workshop · Coming soon
Social media planning
Plan channel-appropriate content and community responses.
Four guided lessons + applied workshop · Coming soon
Email marketing and customer journeys
Design permission-based email sequences and useful lifecycle messages.
Four guided lessons + applied workshop · Coming soon
Search and SEO foundations
Understand search intent, keywords and helpful content without manipulation.
Four guided lessons + applied workshop · Coming soon
Paid media and budget basics
Plan responsible paid activity, targeting and measurement.
Four guided lessons + applied workshop · Coming soon
E-commerce operations
Connect product information, checkout, service and fulfilment expectations.
Four guided lessons + applied workshop · Coming soon
Analytics and performance measurement
Read basic campaign metrics and avoid misleading conclusions.
Four guided lessons + applied workshop · Coming soon
Campaign optimisation and experimentation
Use controlled tests and learn from real results.
Four guided lessons + applied workshop · Coming soon
Portfolio lab: build a campaign plan
Create a customer journey, content calendar, metrics plan and budget rationale.
Four guided lessons + applied workshop · Coming soon
Final digital campaign capstone
Present an integrated campaign with evidence, measurement and improvement plan.
Four guided lessons + applied workshop · Coming soon
Extended workplace case study
Work through a realistic multi-step brief, make decisions with incomplete information and document a controlled response.
Four guided lessons + applied workshop · Coming soon
Advanced practice studio
Produce a stronger version of your practical artefact using feedback criteria, quality checks and a clear revision process.
Four guided lessons + applied workshop · Coming soon
Portfolio and career translation
Turn your learning into interview-ready evidence, a portfolio case study and a clear description of your contribution.
Four guided lessons + applied workshop · Coming soon
Professional mastery review
Bring the full programme together through a final scenario, evidence review, reflection and next-step development plan.
Four guided lessons + applied workshop · Coming soon
Digital Marketing & E-commerce industry application lab
Apply digital marketing & e-commerce methods to a realistic sector brief with competing priorities, incomplete information and professional constraints.
Four guided lessons + applied workshop · Coming soon
Operational delivery and professional handover
Coordinate a complete delivery workflow, maintain the records another person needs and explain how versions, permissions, quality checks and handover are managed.
Four guided lessons + applied workshop · Coming soon
Decision simulation and stakeholder review
Respond to a realistic decision point, weigh evidence and trade-offs, then prepare a clear stakeholder update and escalation path.
Four guided lessons + applied workshop · Coming soon
Portfolio defence and development roadmap
Present your strongest learning evidence, answer challenge questions, identify a development gap and plan the next credible learning step.
Four guided lessons + applied workshop · Coming soon
Assessment and certificate
A campaign-planning case and final knowledge assessment. Completion is not an endorsement by Google, Meta or any advertising platform.
Who this is for
- ✓Aspiring digital marketing, social media and e-commerce assistants.
- ✓Small-business support staff and entrepreneurs.
- ✓Learners needing a measurable marketing portfolio.