Marketing & design
Social Media Management
Build an evidence-led Social Media Management foundation you can explain in a real workplace or interview.
Plan, publish and review responsible social content for real audiences.
About this course
Learn content calendars, community care, platform fit, analytics, risk, accessibility and reporting.
Career relevance
Where this can take you
Designed for learners exploring marketing careers and building a practical, honest portfolio.
Portfolio project: Create a Social Media Management capstone pack that documents your purpose, method, evidence, quality check and next action.
Skills you will gain
Practical skills, not just theory
What you will learn
Understand the core workflow behind social media management.
Create practical evidence using controlled, workplace-ready methods.
Make evidence-led decisions, communicate limitations and escalate appropriately.
Present a portfolio-ready capstone and development plan.
Objective map
A numbered, measurable syllabus
Every lesson, knowledge check and practical activity maps to the objectives below. Domain weights show how much of the programme each area represents.
Domain 1
Social Media Management: role and foundations to Community care
- 1.1Explain and distinguish social media management: role and foundations in a realistic social media management context: establish the purpose, professional boundaries and workplace context for social media management.
- 1.2Demonstrate content calendars in a realistic social media management context: apply content calendars to a realistic social media management brief, documenting the decision, evidence and next action.
- 1.3Demonstrate community care in a realistic social media management context: apply community care to a realistic social media management brief, documenting the decision, evidence and next action.
Domain 2
Platform fit to Risk
- 2.1Demonstrate platform fit in a realistic social media management context: apply platform fit to a realistic social media management brief, documenting the decision, evidence and next action.
- 2.2Analyse and evaluate analytics in a realistic social media management context: apply analytics to a realistic social media management brief, documenting the decision, evidence and next action.
- 2.3Demonstrate risk in a realistic social media management context: apply risk to a realistic social media management brief, documenting the decision, evidence and next action.
Domain 3
Accessibility to Integrated Social Media Management workflow
- 3.1Demonstrate accessibility in a realistic social media management context: apply accessibility to a realistic social media management brief, documenting the decision, evidence and next action.
- 3.2Demonstrate reporting in a realistic social media management context: apply reporting to a realistic social media management brief, documenting the decision, evidence and next action.
- 3.3Apply and control integrated social media management workflow in a realistic social media management context: connect the programme topics into one controlled workflow with clear inputs, checks, handover points and escalation boundaries.
Domain 4
Portfolio lab: Social Media Management case to Final Social Media Management capstone
- 4.1Complete and defend portfolio lab: social media management case in a realistic social media management context: create a portfolio-safe social media management artefact from a realistic workplace scenario and explain the choices made.
- 4.2Complete and defend final social media management capstone in a realistic social media management context: complete and review an end-to-end social media management case with evidence, quality checks, limitations and a professional recommendation.
How the programme works
Learn, practise, explain and prove it
This is a long-form, eight-week guided programme rather than a stack of short articles. Each module contains six substantial lessons that move from concepts and methods into a worked case, a quality clinic, a workplace lab and assessed reflection.
1. Guided learning
Study the purpose, process, risks and professional standard through structured readings and active notes.
2. Worked cases
Compare plausible options, expose missing evidence and defend a decision under realistic constraints.
3. Quality clinics and labs
Diagnose weak work, revise it against a rubric and create portfolio evidence with a full audit trail.
4. Hard assessment
Pass applied checks and the final assessment at 85%, with no unresolved critical-error questions.
Curriculum
A complete programme, module by module
The curriculum below shows the actual learning pathway, objective and evidence for every module. Full lessons remain locked until enrolment.
Build the base
Standards, vocabulary and the core method you will use throughout the programme.
01Social Media Management: role and foundationsEstablish the purpose, professional boundaries and workplace context for social media management.+
Measured objectiveExplain and distinguish social media management: role and foundations in a realistic social media management context: establish the purpose, professional boundaries and workplace context for social media management.
Evidence you will produceA portfolio-ready social media management: role and foundations brief and artefact showing audience, rationale, accessibility check, feedback and revision.
Six guided lessons + worked case + quality clinic + workplace lab + hard knowledge check
02Content calendarsApply content calendars to a realistic social media management brief, documenting the decision, evidence and next action.+
Measured objectiveDemonstrate content calendars in a realistic social media management context: apply content calendars to a realistic social media management brief, documenting the decision, evidence and next action.
Evidence you will produceA portfolio-ready content calendars brief and artefact showing audience, rationale, accessibility check, feedback and revision.
Six guided lessons + worked case + quality clinic + workplace lab + hard knowledge check
03Community careApply community care to a realistic social media management brief, documenting the decision, evidence and next action.+
Measured objectiveDemonstrate community care in a realistic social media management context: apply community care to a realistic social media management brief, documenting the decision, evidence and next action.
Evidence you will produceA portfolio-ready community care brief and artefact showing audience, rationale, accessibility check, feedback and revision.
Six guided lessons + worked case + quality clinic + workplace lab + hard knowledge check
Milestone: You can explain the fundamentals and complete a first guided task.
Develop core skills
The working skills and tools of the role, practised one at a time.
04Platform fitApply platform fit to a realistic social media management brief, documenting the decision, evidence and next action.+
Measured objectiveDemonstrate platform fit in a realistic social media management context: apply platform fit to a realistic social media management brief, documenting the decision, evidence and next action.
Evidence you will produceA portfolio-ready platform fit brief and artefact showing audience, rationale, accessibility check, feedback and revision.
Six guided lessons + worked case + quality clinic + workplace lab + hard knowledge check
05AnalyticsApply analytics to a realistic social media management brief, documenting the decision, evidence and next action.+
Measured objectiveAnalyse and evaluate analytics in a realistic social media management context: apply analytics to a realistic social media management brief, documenting the decision, evidence and next action.
Evidence you will produceA checked working paper, analysis or report for analytics, including source data, assumptions, calculations, findings and limitations.
Six guided lessons + worked case + quality clinic + workplace lab + hard knowledge check
06RiskApply risk to a realistic social media management brief, documenting the decision, evidence and next action.+
Measured objectiveDemonstrate risk in a realistic social media management context: apply risk to a realistic social media management brief, documenting the decision, evidence and next action.
Evidence you will produceA portfolio-ready risk brief and artefact showing audience, rationale, accessibility check, feedback and revision.
Six guided lessons + worked case + quality clinic + workplace lab + hard knowledge check
Milestone: You can carry out routine work independently and check it properly.
Apply it in realistic scenarios
Case studies and simulations with competing priorities and incomplete information.
07AccessibilityApply accessibility to a realistic social media management brief, documenting the decision, evidence and next action.+
Measured objectiveDemonstrate accessibility in a realistic social media management context: apply accessibility to a realistic social media management brief, documenting the decision, evidence and next action.
Evidence you will produceA portfolio-ready accessibility brief and artefact showing audience, rationale, accessibility check, feedback and revision.
Six guided lessons + worked case + quality clinic + workplace lab + hard knowledge check
08ReportingApply reporting to a realistic social media management brief, documenting the decision, evidence and next action.+
Measured objectiveDemonstrate reporting in a realistic social media management context: apply reporting to a realistic social media management brief, documenting the decision, evidence and next action.
Evidence you will produceA checked working paper, analysis or report for reporting, including source data, assumptions, calculations, findings and limitations.
Six guided lessons + worked case + quality clinic + workplace lab + hard knowledge check
09Integrated Social Media Management workflowConnect the programme topics into one controlled workflow with clear inputs, checks, handover points and escalation boundaries.+
Measured objectiveApply and control integrated social media management workflow in a realistic social media management context: connect the programme topics into one controlled workflow with clear inputs, checks, handover points and escalation boundaries.
Evidence you will produceA portfolio-ready integrated social media management workflow brief and artefact showing audience, rationale, accessibility check, feedback and revision.
Six guided lessons + worked case + quality clinic + workplace lab + hard knowledge check
Milestone: You can make and justify decisions in realistic situations.
Prove it and plan your next step
Portfolio evidence, final review and a development plan you can show an employer.
10Portfolio lab: Social Media Management caseCreate a portfolio-safe social media management artefact from a realistic workplace scenario and explain the choices made.+
Measured objectiveComplete and defend portfolio lab: social media management case in a realistic social media management context: create a portfolio-safe social media management artefact from a realistic workplace scenario and explain the choices made.
Evidence you will produceA portfolio-ready portfolio lab: social media management case brief and artefact showing audience, rationale, accessibility check, feedback and revision.
Six guided lessons + worked case + quality clinic + workplace lab + hard knowledge check
11Final Social Media Management capstoneComplete and review an end-to-end social media management case with evidence, quality checks, limitations and a professional recommendation.+
Measured objectiveComplete and defend final social media management capstone in a realistic social media management context: complete and review an end-to-end social media management case with evidence, quality checks, limitations and a professional recommendation.
Evidence you will produceA portfolio-ready final social media management capstone brief and artefact showing audience, rationale, accessibility check, feedback and revision.
Six guided lessons + worked case + quality clinic + workplace lab + hard knowledge check
Milestone: You have portfolio-ready evidence and a clear next step.
Suggested pace
Eight-week study plan
Plan for roughly 5–9 hours each week across readings, worked cases, practice, portfolio production and assessment remediation. Repeat a week when the knowledge checks show a gap.
Week 1
Social Media Management: role and foundations to Content calendars
- •Complete the six guided lessons for Social Media Management: role and foundations and Content calendars and build structured notes against the objective codes.
- •Analyse the worked case, compare two defensible options and submit a reasoned decision record.
- •Complete the quality clinic, correct the weak draft and document every revision against the rubric.
- •Produce the social media management: role and foundations and content calendars portfolio evidence and complete the hard knowledge checks.
- •Review every incorrect answer, explain why each distractor fails and schedule targeted retrieval practice.
Checkpoint: Reach at least 85% on the week’s checks, resolve every critical error and save the reviewed portfolio evidence before continuing.
Week 2
Community care
- •Complete the six guided lessons for Community care and build structured notes against the objective codes.
- •Analyse the worked case, compare two defensible options and submit a reasoned decision record.
- •Complete the quality clinic, correct the weak draft and document every revision against the rubric.
- •Produce the community care portfolio evidence and complete the hard knowledge checks.
- •Review every incorrect answer, explain why each distractor fails and schedule targeted retrieval practice.
Checkpoint: Reach at least 85% on the week’s checks, resolve every critical error and save the reviewed portfolio evidence before continuing.
Week 3
Platform fit to Analytics
- •Complete the six guided lessons for Platform fit and Analytics and build structured notes against the objective codes.
- •Analyse the worked case, compare two defensible options and submit a reasoned decision record.
- •Complete the quality clinic, correct the weak draft and document every revision against the rubric.
- •Produce the platform fit and analytics portfolio evidence and complete the hard knowledge checks.
- •Review every incorrect answer, explain why each distractor fails and schedule targeted retrieval practice.
Checkpoint: Reach at least 85% on the week’s checks, resolve every critical error and save the reviewed portfolio evidence before continuing.
Week 4
Risk
- •Complete the six guided lessons for Risk and build structured notes against the objective codes.
- •Analyse the worked case, compare two defensible options and submit a reasoned decision record.
- •Complete the quality clinic, correct the weak draft and document every revision against the rubric.
- •Produce the risk portfolio evidence and complete the hard knowledge checks.
- •Review every incorrect answer, explain why each distractor fails and schedule targeted retrieval practice.
Checkpoint: Reach at least 85% on the week’s checks, resolve every critical error and save the reviewed portfolio evidence before continuing.
Week 5
Accessibility
- •Complete the six guided lessons for Accessibility and build structured notes against the objective codes.
- •Analyse the worked case, compare two defensible options and submit a reasoned decision record.
- •Complete the quality clinic, correct the weak draft and document every revision against the rubric.
- •Produce the accessibility portfolio evidence and complete the hard knowledge checks.
- •Review every incorrect answer, explain why each distractor fails and schedule targeted retrieval practice.
Checkpoint: Reach at least 85% on the week’s checks, resolve every critical error and save the reviewed portfolio evidence before continuing.
Week 6
Reporting to Integrated Social Media Management workflow
- •Complete the six guided lessons for Reporting and Integrated Social Media Management workflow and build structured notes against the objective codes.
- •Analyse the worked case, compare two defensible options and submit a reasoned decision record.
- •Complete the quality clinic, correct the weak draft and document every revision against the rubric.
- •Produce the reporting and integrated social media management workflow portfolio evidence and complete the hard knowledge checks.
- •Review every incorrect answer, explain why each distractor fails and schedule targeted retrieval practice.
Checkpoint: Reach at least 85% on the week’s checks, resolve every critical error and save the reviewed portfolio evidence before continuing.
Week 7
Portfolio lab: Social Media Management case
- •Complete the six guided lessons for Portfolio lab: Social Media Management case and build structured notes against the objective codes.
- •Analyse the worked case, compare two defensible options and submit a reasoned decision record.
- •Complete the quality clinic, correct the weak draft and document every revision against the rubric.
- •Produce the portfolio lab: social media management case portfolio evidence and complete the hard knowledge checks.
- •Review every incorrect answer, explain why each distractor fails and schedule targeted retrieval practice.
Checkpoint: Reach at least 85% on the week’s checks, resolve every critical error and save the reviewed portfolio evidence before continuing.
Week 8
Final Social Media Management capstone
- •Complete the six guided lessons for Final Social Media Management capstone and build structured notes against the objective codes.
- •Analyse the worked case, compare two defensible options and submit a reasoned decision record.
- •Complete the quality clinic, correct the weak draft and document every revision against the rubric.
- •Produce the final social media management capstone portfolio evidence and complete the hard knowledge checks.
- •Review every incorrect answer, explain why each distractor fails and schedule targeted retrieval practice.
Checkpoint: Submit the capstone evidence pack, defend the key decision, remediate every weak objective and pass the final assessment at 85% with no critical misses.
Marketing & design
Continue your learning path
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Content Strategy & Creative Production
Plan useful, audience-led content and production workflows that support a real communication goal.
60–72 hours
Copywriting & Conversion
Write clear, useful digital copy that helps people make informed decisions.
60–72 hours
Assessment and certificate
A scenario-led social media management case, practical portfolio review and final knowledge assessment. It is a UGEN ACADEMY completion record, not an external professional credential.
Who this is for
- ✓Learners exploring marketing careers.
- ✓Job seekers building practical social media management evidence.
- ✓Professionals developing a structured new capability.