Marketing & design
UX & Product Design
Build an evidence-led UX & Product Design foundation you can explain in a real workplace or interview.
Research real user needs and turn them into accessible, testable digital product ideas.
About this course
A practical entry route into user experience and product-design work. Learn research, journeys, information architecture, wireframes, prototypes, usability testing and portfolio storytelling through a complete product case study.
Career relevance
Where this can take you
Designed for learners exploring design careers and building a practical, honest portfolio.
Portfolio project: Create a UX & Product Design capstone pack that documents your purpose, method, evidence, quality check and next action.
Skills you will gain
Practical skills, not just theory
What you will learn
Plan ethical user research and synthesise evidence.
Create journeys, flows and wireframes around a real need.
Test a prototype and turn feedback into an improvement.
Present a design case study with decisions and limitations.
Objective map
A numbered, measurable syllabus
Every lesson, knowledge check and practical activity maps to the objectives below. Domain weights show how much of the programme each area represents.
Domain 1
UX and product-design foundations to Interviews, surveys and observation
- 1.1Plan and produce ux and product-design foundations in a realistic ux & product design context: in this UX & Product Design module, learners work with ux and product-design foundations through a guided workplace brief, a practical activity and a reviewed output.
- 1.2Analyse and evaluate user research planning in a realistic ux & product design context: in this UX & Product Design module, learners work with user research planning through a guided workplace brief, a practical activity and a reviewed output.
- 1.3Demonstrate interviews, surveys and observation in a realistic ux & product design context: in this UX & Product Design module, learners work with interviews, surveys and observation through a guided workplace brief, a practical activity and a reviewed output.
Domain 2
Personas and user journeys to Wireframes and interface patterns
- 2.1Demonstrate personas and user journeys in a realistic ux & product design context: in this UX & Product Design module, learners work with personas and user journeys through a guided workplace brief, a practical activity and a reviewed output.
- 2.2Plan and produce information architecture and user flows in a realistic ux & product design context: in this UX & Product Design module, learners work with information architecture and user flows through a guided workplace brief, a practical activity and a reviewed output.
- 2.3Demonstrate wireframes and interface patterns in a realistic ux & product design context: in this UX & Product Design module, learners work with wireframes and interface patterns through a guided workplace brief, a practical activity and a reviewed output.
Domain 3
Visual hierarchy and accessible design to Usability testing and feedback
- 3.1Plan and produce visual hierarchy and accessible design in a realistic ux & product design context: in this UX & Product Design module, learners work with visual hierarchy and accessible design through a guided workplace brief, a practical activity and a reviewed output.
- 3.2Demonstrate prototyping for learning in a realistic ux & product design context: in this UX & Product Design module, learners work with prototyping for learning through a guided workplace brief, a practical activity and a reviewed output.
- 3.3Demonstrate usability testing and feedback in a realistic ux & product design context: in this UX & Product Design module, learners work with usability testing and feedback through a guided workplace brief, a practical activity and a reviewed output.
Domain 4
Working with product and engineering teams to Final UX and product-design capstone
- 4.1Demonstrate working with product and engineering teams in a realistic ux & product design context: in this UX & Product Design module, learners work with working with product and engineering teams through a guided workplace brief, a practical activity and a reviewed output.
- 4.2Complete and defend portfolio lab: end-to-end product case study in a realistic ux & product design context: in this UX & Product Design module, learners work with portfolio lab: end-to-end product case study through a guided workplace brief, a practical activity and a reviewed output.
- 4.3Plan and produce final ux and product-design capstone in a realistic ux & product design context: in this UX & Product Design module, learners work with final ux and product-design capstone through a guided workplace brief, a practical activity and a reviewed output.
How the programme works
Learn, practise, explain and prove it
This is a long-form, eight-week guided programme rather than a stack of short articles. Each module contains six substantial lessons that move from concepts and methods into a worked case, a quality clinic, a workplace lab and assessed reflection.
1. Guided learning
Study the purpose, process, risks and professional standard through structured readings and active notes.
2. Worked cases
Compare plausible options, expose missing evidence and defend a decision under realistic constraints.
3. Quality clinics and labs
Diagnose weak work, revise it against a rubric and create portfolio evidence with a full audit trail.
4. Hard assessment
Pass applied checks and the final assessment at 85%, with no unresolved critical-error questions.
Curriculum
A complete programme, module by module
The curriculum below shows the actual learning pathway, objective and evidence for every module. Full lessons remain locked until enrolment.
Build the base
Standards, vocabulary and the core method you will use throughout the programme.
01UX and product-design foundationsIn this UX & Product Design module, learners work with ux and product-design foundations through a guided workplace brief, a practical activity and a reviewed output.+
Measured objectivePlan and produce ux and product-design foundations in a realistic ux & product design context: in this UX & Product Design module, learners work with ux and product-design foundations through a guided workplace brief, a practical activity and a reviewed output.
Evidence you will produceA portfolio-ready ux and product-design foundations brief and artefact showing audience, rationale, accessibility check, feedback and revision.
Six guided lessons + worked case + quality clinic + workplace lab + hard knowledge check
02User research planningIn this UX & Product Design module, learners work with user research planning through a guided workplace brief, a practical activity and a reviewed output.+
Measured objectiveAnalyse and evaluate user research planning in a realistic ux & product design context: in this UX & Product Design module, learners work with user research planning through a guided workplace brief, a practical activity and a reviewed output.
Evidence you will produceA portfolio-ready user research planning brief and artefact showing audience, rationale, accessibility check, feedback and revision.
Six guided lessons + worked case + quality clinic + workplace lab + hard knowledge check
03Interviews, surveys and observationIn this UX & Product Design module, learners work with interviews, surveys and observation through a guided workplace brief, a practical activity and a reviewed output.+
Measured objectiveDemonstrate interviews, surveys and observation in a realistic ux & product design context: in this UX & Product Design module, learners work with interviews, surveys and observation through a guided workplace brief, a practical activity and a reviewed output.
Evidence you will produceA portfolio-ready interviews, surveys and observation brief and artefact showing audience, rationale, accessibility check, feedback and revision.
Six guided lessons + worked case + quality clinic + workplace lab + hard knowledge check
Milestone: You can explain the fundamentals and complete a first guided task.
Develop core skills
The working skills and tools of the role, practised one at a time.
04Personas and user journeysIn this UX & Product Design module, learners work with personas and user journeys through a guided workplace brief, a practical activity and a reviewed output.+
Measured objectiveDemonstrate personas and user journeys in a realistic ux & product design context: in this UX & Product Design module, learners work with personas and user journeys through a guided workplace brief, a practical activity and a reviewed output.
Evidence you will produceA portfolio-ready personas and user journeys brief and artefact showing audience, rationale, accessibility check, feedback and revision.
Six guided lessons + worked case + quality clinic + workplace lab + hard knowledge check
05Information architecture and user flowsIn this UX & Product Design module, learners work with information architecture and user flows through a guided workplace brief, a practical activity and a reviewed output.+
Measured objectivePlan and produce information architecture and user flows in a realistic ux & product design context: in this UX & Product Design module, learners work with information architecture and user flows through a guided workplace brief, a practical activity and a reviewed output.
Evidence you will produceA portfolio-ready information architecture and user flows brief and artefact showing audience, rationale, accessibility check, feedback and revision.
Six guided lessons + worked case + quality clinic + workplace lab + hard knowledge check
06Wireframes and interface patternsIn this UX & Product Design module, learners work with wireframes and interface patterns through a guided workplace brief, a practical activity and a reviewed output.+
Measured objectiveDemonstrate wireframes and interface patterns in a realistic ux & product design context: in this UX & Product Design module, learners work with wireframes and interface patterns through a guided workplace brief, a practical activity and a reviewed output.
Evidence you will produceA portfolio-ready wireframes and interface patterns brief and artefact showing audience, rationale, accessibility check, feedback and revision.
Six guided lessons + worked case + quality clinic + workplace lab + hard knowledge check
Milestone: You can carry out routine work independently and check it properly.
Apply it in realistic scenarios
Case studies and simulations with competing priorities and incomplete information.
07Visual hierarchy and accessible designIn this UX & Product Design module, learners work with visual hierarchy and accessible design through a guided workplace brief, a practical activity and a reviewed output.+
Measured objectivePlan and produce visual hierarchy and accessible design in a realistic ux & product design context: in this UX & Product Design module, learners work with visual hierarchy and accessible design through a guided workplace brief, a practical activity and a reviewed output.
Evidence you will produceA portfolio-ready visual hierarchy and accessible design brief and artefact showing audience, rationale, accessibility check, feedback and revision.
Six guided lessons + worked case + quality clinic + workplace lab + hard knowledge check
08Prototyping for learningIn this UX & Product Design module, learners work with prototyping for learning through a guided workplace brief, a practical activity and a reviewed output.+
Measured objectiveDemonstrate prototyping for learning in a realistic ux & product design context: in this UX & Product Design module, learners work with prototyping for learning through a guided workplace brief, a practical activity and a reviewed output.
Evidence you will produceA portfolio-ready prototyping for learning brief and artefact showing audience, rationale, accessibility check, feedback and revision.
Six guided lessons + worked case + quality clinic + workplace lab + hard knowledge check
09Usability testing and feedbackIn this UX & Product Design module, learners work with usability testing and feedback through a guided workplace brief, a practical activity and a reviewed output.+
Measured objectiveDemonstrate usability testing and feedback in a realistic ux & product design context: in this UX & Product Design module, learners work with usability testing and feedback through a guided workplace brief, a practical activity and a reviewed output.
Evidence you will produceA portfolio-ready usability testing and feedback brief and artefact showing audience, rationale, accessibility check, feedback and revision.
Six guided lessons + worked case + quality clinic + workplace lab + hard knowledge check
Milestone: You can make and justify decisions in realistic situations.
Prove it and plan your next step
Portfolio evidence, final review and a development plan you can show an employer.
10Working with product and engineering teamsIn this UX & Product Design module, learners work with working with product and engineering teams through a guided workplace brief, a practical activity and a reviewed output.+
Measured objectiveDemonstrate working with product and engineering teams in a realistic ux & product design context: in this UX & Product Design module, learners work with working with product and engineering teams through a guided workplace brief, a practical activity and a reviewed output.
Evidence you will produceA portfolio-ready working with product and engineering teams brief and artefact showing audience, rationale, accessibility check, feedback and revision.
Six guided lessons + worked case + quality clinic + workplace lab + hard knowledge check
11Portfolio lab: end-to-end product case studyIn this UX & Product Design module, learners work with portfolio lab: end-to-end product case study through a guided workplace brief, a practical activity and a reviewed output.+
Measured objectiveComplete and defend portfolio lab: end-to-end product case study in a realistic ux & product design context: in this UX & Product Design module, learners work with portfolio lab: end-to-end product case study through a guided workplace brief, a practical activity and a reviewed output.
Evidence you will produceA portfolio-ready portfolio lab: end-to-end product case study brief and artefact showing audience, rationale, accessibility check, feedback and revision.
Six guided lessons + worked case + quality clinic + workplace lab + hard knowledge check
12Final UX and product-design capstoneIn this UX & Product Design module, learners work with final ux and product-design capstone through a guided workplace brief, a practical activity and a reviewed output.+
Measured objectivePlan and produce final ux and product-design capstone in a realistic ux & product design context: in this UX & Product Design module, learners work with final ux and product-design capstone through a guided workplace brief, a practical activity and a reviewed output.
Evidence you will produceA portfolio-ready final ux and product-design capstone brief and artefact showing audience, rationale, accessibility check, feedback and revision.
Six guided lessons + worked case + quality clinic + workplace lab + hard knowledge check
Milestone: You have portfolio-ready evidence and a clear next step.
Suggested pace
Eight-week study plan
Plan for roughly 5–9 hours each week across readings, worked cases, practice, portfolio production and assessment remediation. Repeat a week when the knowledge checks show a gap.
Week 1
UX and product-design foundations to User research planning
- •Complete the six guided lessons for UX and product-design foundations and User research planning and build structured notes against the objective codes.
- •Analyse the worked case, compare two defensible options and submit a reasoned decision record.
- •Complete the quality clinic, correct the weak draft and document every revision against the rubric.
- •Produce the ux and product-design foundations and user research planning portfolio evidence and complete the hard knowledge checks.
- •Review every incorrect answer, explain why each distractor fails and schedule targeted retrieval practice.
Checkpoint: Reach at least 85% on the week’s checks, resolve every critical error and save the reviewed portfolio evidence before continuing.
Week 2
Interviews, surveys and observation
- •Complete the six guided lessons for Interviews, surveys and observation and build structured notes against the objective codes.
- •Analyse the worked case, compare two defensible options and submit a reasoned decision record.
- •Complete the quality clinic, correct the weak draft and document every revision against the rubric.
- •Produce the interviews, surveys and observation portfolio evidence and complete the hard knowledge checks.
- •Review every incorrect answer, explain why each distractor fails and schedule targeted retrieval practice.
Checkpoint: Reach at least 85% on the week’s checks, resolve every critical error and save the reviewed portfolio evidence before continuing.
Week 3
Personas and user journeys to Information architecture and user flows
- •Complete the six guided lessons for Personas and user journeys and Information architecture and user flows and build structured notes against the objective codes.
- •Analyse the worked case, compare two defensible options and submit a reasoned decision record.
- •Complete the quality clinic, correct the weak draft and document every revision against the rubric.
- •Produce the personas and user journeys and information architecture and user flows portfolio evidence and complete the hard knowledge checks.
- •Review every incorrect answer, explain why each distractor fails and schedule targeted retrieval practice.
Checkpoint: Reach at least 85% on the week’s checks, resolve every critical error and save the reviewed portfolio evidence before continuing.
Week 4
Wireframes and interface patterns
- •Complete the six guided lessons for Wireframes and interface patterns and build structured notes against the objective codes.
- •Analyse the worked case, compare two defensible options and submit a reasoned decision record.
- •Complete the quality clinic, correct the weak draft and document every revision against the rubric.
- •Produce the wireframes and interface patterns portfolio evidence and complete the hard knowledge checks.
- •Review every incorrect answer, explain why each distractor fails and schedule targeted retrieval practice.
Checkpoint: Reach at least 85% on the week’s checks, resolve every critical error and save the reviewed portfolio evidence before continuing.
Week 5
Visual hierarchy and accessible design to Prototyping for learning
- •Complete the six guided lessons for Visual hierarchy and accessible design and Prototyping for learning and build structured notes against the objective codes.
- •Analyse the worked case, compare two defensible options and submit a reasoned decision record.
- •Complete the quality clinic, correct the weak draft and document every revision against the rubric.
- •Produce the visual hierarchy and accessible design and prototyping for learning portfolio evidence and complete the hard knowledge checks.
- •Review every incorrect answer, explain why each distractor fails and schedule targeted retrieval practice.
Checkpoint: Reach at least 85% on the week’s checks, resolve every critical error and save the reviewed portfolio evidence before continuing.
Week 6
Usability testing and feedback
- •Complete the six guided lessons for Usability testing and feedback and build structured notes against the objective codes.
- •Analyse the worked case, compare two defensible options and submit a reasoned decision record.
- •Complete the quality clinic, correct the weak draft and document every revision against the rubric.
- •Produce the usability testing and feedback portfolio evidence and complete the hard knowledge checks.
- •Review every incorrect answer, explain why each distractor fails and schedule targeted retrieval practice.
Checkpoint: Reach at least 85% on the week’s checks, resolve every critical error and save the reviewed portfolio evidence before continuing.
Week 7
Working with product and engineering teams to Portfolio lab: end-to-end product case study
- •Complete the six guided lessons for Working with product and engineering teams and Portfolio lab: end-to-end product case study and build structured notes against the objective codes.
- •Analyse the worked case, compare two defensible options and submit a reasoned decision record.
- •Complete the quality clinic, correct the weak draft and document every revision against the rubric.
- •Produce the working with product and engineering teams and portfolio lab: end-to-end product case study portfolio evidence and complete the hard knowledge checks.
- •Review every incorrect answer, explain why each distractor fails and schedule targeted retrieval practice.
Checkpoint: Reach at least 85% on the week’s checks, resolve every critical error and save the reviewed portfolio evidence before continuing.
Week 8
Final UX and product-design capstone
- •Complete the six guided lessons for Final UX and product-design capstone and build structured notes against the objective codes.
- •Analyse the worked case, compare two defensible options and submit a reasoned decision record.
- •Complete the quality clinic, correct the weak draft and document every revision against the rubric.
- •Produce the final ux and product-design capstone portfolio evidence and complete the hard knowledge checks.
- •Review every incorrect answer, explain why each distractor fails and schedule targeted retrieval practice.
Checkpoint: Submit the capstone evidence pack, defend the key decision, remediate every weak objective and pass the final assessment at 85% with no critical misses.
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Assessment and certificate
A simulated product-design case, portfolio review and final knowledge assessment. It is not a certification from Figma, Google or another design provider.
Who this is for
- ✓Aspiring UX, UI and product-design learners.
- ✓Career changers building a credible design portfolio.
- ✓Teams improving the usability of a service or digital product.